To celebrate this holiday season, The Toy Wall is helping Playground Dads everywhere find the coolest toys for their families in this 12 Days of Christmas Toys series!
Every now and then, a plush company comes along that successfully hits the right nerve with an audience that immediately becomes as impassioned as the creators themselves.
Squishables, the über-soft overly plumpy plush (à la Popples) have been thrilling fans and invading specialty stores across America with their ridiculously cute and huggable characters.
Pictures don’t do them justice, but the reactions of people regardless of age are universal…one squeeze and it’s all over. You’ve just met your new couch buddy for life!
Based out of the Flatiron ‘hood in NYC, the hip team ingeniously keeps things fresh by crowd-sourcing their newest designs by votes from their very active fan community. Perhaps that’s why they have so many unique fuzzy characters (i.e. Narwhal, Red Panda) that you won’t find anywhere else.
I always love it when I hear upstart companies like Squishables also have philanthropic initiatives. For every picture that fans upload to the gallery on their site, a dollar is donated to a different charity every month.
So as you curl up to cheer on your favorite X-Factor contestant or sports team this winter, you’ll probably find yourself reaching for your kid’s Squishables…after all, everyone could use a buddy to hug this holiday season.