We all have those rainy days (like my day today) where we all want to stay inside, relax, take a breather…but then it hits – your child is bouncing off the walls with enough energy to power your house for a week. While sitting on the couch, you start to wonder if you could get them a bicycle that hooks up to house to power the lights. It’s a win-win…you get a nap, they get their energy out, and you go green all at the same time right?
Well…maybe not so much. But what are things that you can do while waiting for the rain to pass? I have strayed as much as possible of having way too much media in the house, but on days where they are going ape it’s hard not to pass them the iPad or switch on the game console or TV to let them watch or play. But even when I was a kid I remember watching cartoons galore and loved it. You don’t find that entertainment in todays television these days (well except for Sprout…that channel is LEGIT)(oh and Boomerang – but you have to pay extra for the old school toons). I actually remember making mental notes or actual lists of things I saw on TV that I KNEW I couldn’t live without. Like this…
I don’t know everyone’s experience or what all is out there – so I’m no expert…but I have honestly seen a decline in that type of marketing. Where’s the stimulus these days? Apps…iPad, iPhone, Android…apps. I think it’s been obvious to marketers over the years to capitalize off of games and media for kids – especially with the Mario/Luigi, Zelda, and well a lot of the TV shows out there. (Ninja Turtles!!!) Figurines, games, video games, clothing apparel, you name it they’ve got it.
What I have found most astounding though is the marketing to kids these days towards applications. Marketers are actually going out there and asking the question – what would a child want out of this technology product? One of those inquisitions was actually launched against the iPhone 5 and various other devices. I just read an article that said that Rovio, makers of the popular smartphone app Angry Birds experienced revenue of $106 million last year with 30% of that being in merchandising sales. Even Disney has made a move to start merchandising for their popular smartphone app “Where’s My Water” in Wal-Mart stores. Mobile devices are now getting passed on to kids. We upgrade from iPhone 4 to 4S to the 5 and our kids reap the rewards…and companies are making bank.
As you can see, my kid and I spent some time watching TV today…but it was on HuluPlus…so there aren’t the mass media commercialization to children happening on my tube. In all of this…I do find it incredibly interesting the broad scope at which a device can be rendered to a community of gender, age, and overall emotional intelligence. When companies can capture emotional intelligence and make it equitable when it comes to children…we all know what’s gonna happen next…you know…
MOM!!!! DAD!!!! I’VE GOT TO HAVE THAT “______”!!!!
I WOULD DO ANYTHING… PLEASE!!!