The Little League World Series is a great showcase for kids sports. It’s one of the best events to watch with my kids as they love watching their “peers” on[…]
The gum category is struggling for a variety of reasons – teenagers with less money to spend and heavy competition from other snacks and mints. The country’s two largest gum[…]
We connect with the lion’s share of new dads via Twitter, so I thought it was fitting to share a chart that Twitter posted on their blog last week to[…]
My 4 daughters have been through more coloring books and internet printables than some small countries so I’m always looking for any cool innovations in the world of coloring and[…]
Chevrolet is using the MLB Home Run Derby to introduce an extended 3.5 minute commercial for their Silverado trucks. The TV spot not only celebrates pickup drivers and their values,[…]
The folks at Tide released a new TV spot today highlighting a dad who’s in charge of his laundry. The spot revolves around a young daughter who wears her princess costume into[…]
The folks at Disney released a new trailer for the upcoming Planes movie. The movie hits theaters on August 9th.
Momcentric marketing is out there. It’s aggressive, it’s effective and it is in abundance. Marketing to moms targets the do-it-all type who rarely has time for herself and will do[…]