Always. Be. Closing. – Girl Scouts Look To Boost Cookie Sales During Recession

by Mike Johnson
in Business
— 29 Jan, 2011

As a family with 4 daughters we have been involved with the Girl Scouts for years and it’s one of my favorite organizations. I’m that profoundly annoying father who bugs his colleagues during cookie season in an attempt to help my daughter drive towards her cookie revenue goals. It’s fun to watch her get organized, measure her progress and chase goals.

The Girl Scouts of Nassau County, New York have taken things even further by bringing in big people sales consultants to work with their top cookie pushers. The recent economic depression has proved that the seasonal Girl Scout cookie is not as recession proof as we might have assumed. These girls are also working with a smaller portfolio of cookies and a $0.50 increase in price per unit (from $3.50 to $4.00 a box). They’re bringing in the big guns to help make it rain even when their customers are holding on extra tight to their wallets.

About Mike Johnson

My Family. Boston Sports. Music. Food. Video Games. Founder of Playground Dad. Live in Northern California with my wife and 4 daughters. The Wire is the best TV show ever. My daughters still tell me I'm funny and that's all that matters to me.