The Power of Play

by Mike Johnson on March 5, 2010

Timing is everything when it comes to products and how they affect our lives. It’s old fashioned timing that drives our spotlight of Kimochis.

Our 8 year old daughter had come home from school crying because she had a 3rd grade substitute teacher that was mean to her. Tough day for the little one. We all have them. The initial struggle when she got home that afternoon was that she didn’t know exactly how to articulate what she was feeling so she didn’t talk. As a parent, that’s worst case scenario. You begin thinking “what’s really going on here”? Was that substitute teacher just mean or is there something else? Little is worse in this world than seeing your usually carefree child being truly sad and having trouble dealing with their emotions.

Now for the timing part. A plush toy called Kimochis had literally made its way into our house that day. By dinnertime, our 8 year old was feeling better and eating her dinner as we started unwrapping the Kimochis doll and learning what the toy was all about. On the surface Kimochis are fantastic plush dolls (Kimochi Hupptopus, Cloud, Bug and Cat) that aim to help kids learn to talk about feelings.

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